Design orientation as a source of sustainable company performance
نویسندگان
چکیده
This paper aims to test the relationships between design orientation and its implementation with customer and, consequently, company performance. Research model hypotheses were tested on Croatian market. Data collected using computer-assisted web interviews population of companies at least three employees. The partial squares-based structural equation modelling (PLS-SEM). research results highlight role as one important predecessors orientation, indirect influence performance was confirmed.
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ژورنال
عنوان ژورنال: International Journal of Sustainable Economy
سال: 2021
ISSN: ['1756-5812', '1756-5804']
DOI: https://doi.org/10.1504/ijse.2021.10033109